Deep Blue Denim – Akire Beetle & Vertical Beadwork, Lee Denim

Upcycled Pull&Bear

Brand: Pull&Bear 

A timeless regular-fit jean, reimagined through the lens of culture, craft, and community.

This faded blue-toned denim is upcycled and hand-beaded by a young Maasai woman, transforming a classic silhouette into a wearable story.

Diamond shaped with outline vector drawing beadwork in grey, blue, red,gold copper and black,  with quiet confidence across the piece, echoing the rhythm of Maasai adornment and the enduring beauty of handmade detail.

Each pair carries the signature vision of our upcycled denim journey — where heritage, sustainability, and contemporary style meet.

The result is a garment that feels both familiar and deeply unique, bridging global denim culture with local artistry.

Wrangler: Beaded Colours – Black and Dark Pink.

This curated white denim is given a new life, blending timeless craftsmanship with modern style for a unique, artistic look.
Hand -beaded with traditional techniques by the Maasai and Turkana tribes- women.
Akire logo – the scarab beetle beaded on the back pocket as part of our signature story.

Upcycled Boyfriend Jeans

A timeless boyfriend-fit jean reimagined through craftsmanship and cultural storytelling.

This denim piece is transformed by the hands of young Maasai artisans, who delicately hand-beaded the trousers in vertical patterns using blue, white, brown, copper, re,d and black beads.

Each bead is placed with intention, infusing the garment with heritage, patience, and the quiet power of handmade detail.

The result is a piece that bridges global denim culture with East African artistry — a signature of our upcycled denim vision.

This piece reflects Akire’s ongoing vision of upcycling—not as reuse alone, but as cultural infusion, where garments become vessels of story, skill, and identity.