The African Continent II

Upcycled Levi’s Brand

Discover Upcycled Levi’s brand blue-washed straight-fit jeans with authentic Maasai hand-beading.

Hand-beaded by the Maasai woman, the multi coloured and lots of vertical bead work pattern, which elevates the jeans into a contemporary cultural piece.

Upcycled Pull&Bear

Brand: Pull&Bear 

A timeless regular-fit jean, reimagined through the lens of culture, craft, and community.

This faded blue-toned denim is upcycled and hand-beaded by a young Maasai woman, transforming a classic silhouette into a wearable story.

Diamond shaped with outline vector drawing beadwork in grey, blue, red,gold copper and black,  with quiet confidence across the piece, echoing the rhythm of Maasai adornment and the enduring beauty of handmade detail.

Each pair carries the signature vision of our upcycled denim journey — where heritage, sustainability, and contemporary style meet.

The result is a garment that feels both familiar and deeply unique, bridging global denim culture with local artistry.

Wrangler: Beaded Colours – White, Gold Brown, Blue, Orange and Green.

Light faded Grey shade Denim; curated, hand-beaded with traditional craftsmanship. This pair is uniquely adorned, giving new life to classic denim with timeless style and artistry.
Akire logo, the scarab beetle beaded on the back pockets as part of our signature story.

Wrangler: Beaded Colours – Black and Dark Pink.

This curated white denim is given a new life, blending timeless craftsmanship with modern style for a unique, artistic look.
Hand -beaded with traditional techniques by the Maasai and Turkana tribes- women.
Akire logo – the scarab beetle beaded on the back pocket as part of our signature story.

Upcycled Lee Brand

Brand: Lee

This upcycled denim piece embodies the meeting point of heritage, craft, and conscious fashion.

Reimagined through the hands of a young Maasai woman artisan, the trousers carry a quiet yet powerful narrative—where tradition is not referenced, but lived.

Hand-beaded horizontally across the denim, the beadwork introduces a rhythmic dialogue of copper brown, black, blue, and burnt orange, tones deeply rooted in Maasai visual culture. Each bead is placed with intention, transforming a classic silhouette into a wearable cultural canvas.

This piece reflects Akire’s ongoing vision of upcycling—not as reuse alone, but as cultural infusion, where garments become vessels of story, skill, and identity.