Ice Blue – Twisted Vertical Beadwork, Wrangler Denim

Discover our upcycled denim, lovingly transformed by Maasai and Turkana women.

This unique fusion of traditional beading and modern denim celebrates cultural artistry and embraces a holistic approach to sustainability—addressing social, environmental, and economic dimensions.

Experience fashion that honours tradition and supports a better future.

Upcycled Jack Wills

This upcycled denim piece embodies the meeting point of heritage, craft, and conscious fashion. Reimagined through the hands of a Maasai woman artisan, the trousers carry a quiet yet powerful narrative—where tradition is not referenced, but lived.

Hand-beaded vertically on the denim, the beadwork introduces a rhythmic dialogue of copper brown, black, and burnt orange, tones deeply rooted in Maasai visual culture.

Each bead is placed with intention, transforming a classic silhouette into a wearable cultural canvas.

The cream-toned denim offers a soft, understated base, allowing the beadwork to stand with elegance rather than excess.

This piece reflects Akire’s ongoing vision of upcycling—not as reuse alone, but as cultural infusion, where garments become vessels of story, skill, and identity.

Upcycled Hand-Beaded Straight Fit

A classic reimagined through culture, craftsmanship, and community.

This straight-fit denim has been thoughtfully upcycled and transformed by a young Maasai artisan, whose hand-beaded work brings heritage and contemporary style into one piece.

Each vertical bead line is applied by hand, turning a timeless silhouette into a wearable cultural narrative.

The beadwork features a refined palette of copper brown, green, and orange — colours that echo earth, strength, and warmth.

The result is a piece that carries both the spirit of denim’s durability and the beauty of traditional craftsmanship.

Our Upcycled denim represents more than sustainability; it is a dialogue between global fashion and local artistry.

Every piece carries a distinctive character shaped by the hands and stories behind it.