Ice Blue Denim – Akire Beetle Beadwork, Dry Goods Saugatuck Company Ltd

Wrangler: Faded Blue Denim

Light Blue Jeans
Our hand-beaded, unisex light blue jeans , are traditionally crafted to give one of these curated pieces a new life. Each pair showcases
intricate beadwork, blending timeless style with unique artistry.

Discover our upcycled denim, lovingly transformed by Maasai and Turkana women.

This unique fusion of traditional beading and modern denim celebrates cultural artistry and embraces a holistic approach to sustainability—addressing social, environmental, and economic dimensions.

Experience fashion that honours tradition and supports a better future.

Upcycled Lee Brand

Brand: Lee

This upcycled denim piece embodies the meeting point of heritage, craft, and conscious fashion.

Reimagined through the hands of a young Maasai woman artisan, the trousers carry a quiet yet powerful narrative—where tradition is not referenced, but lived.

Hand-beaded horizontally across the denim, the beadwork introduces a rhythmic dialogue of copper brown, black, blue, and burnt orange, tones deeply rooted in Maasai visual culture. Each bead is placed with intention, transforming a classic silhouette into a wearable cultural canvas.

This piece reflects Akire’s ongoing vision of upcycling—not as reuse alone, but as cultural infusion, where garments become vessels of story, skill, and identity.

Wrangler: Beadwork Colours Pink, Black and Light Pink

Our Blue jeans, traditionally hand-beaded and curated to give anew life to a timeless classic.
Perfect for adding unique flair to any wardrobe.